Casper Hübertz Jørgensen
The future of the magazine?
A collaboration between The Wonderfactory and Time, Inc. has been made public on YouTube this week. The video demos how tablets can help magazines get interactive and dynamic, in ways only known from the online world. It features beautifully integrated video and image content, intelligent advertisement and games.
Could this be the future of magazines as we know them today? With the entire publishing world scrabbling to cling on, this does seem like a worthy and realistic candidate to bring magazines and newspapers forward.
But what – apart from the obvious iPhone gestures – makes tablets so different from using your laptop? Shouldn’t the publishing media be thinking about placing themselves more appropiately into the new media?
What are your thoughts on the matter?