How do you transfer the liveliness and rich entertainment of television onto a flat website? We settled out to structure, design and develop the ideal TV channel website for the Swiss major 3+.

The Challenge

3+ is a leading Swiss television channel that broadcasts a number of popular series, blockbuster movies, documentaries, sport events and a few of 3+’s own productions, the most famous being “Bauer, ledig, sucht…,” a reality show that helps Swiss farmers get connected with potential wives.

The channel required a full re-design of their website to improve the presentation of their shows and consequently attract more visitors online. This also implied changing the underlying structure, logic and back-end to be able to handle massive amounts of content in a user-friendly way.

Spoiled Milk was chosen to complete this project.

Our Solution

The design phase was solved outside Switzerland in our Danish premises and one may argue that the new design has a touch of the Nordic light and simplistic tradition. Design of the ‘Programm’ shows was completed by 3+ themselves securing them the ideal schedule representation.

The choice for the back-end of the website ended up being Drupal, which proved capable of handling numerous templates and pages in an easy-to-handle manner.

Today, 3+ is equipped with an exciting, vibrant and visually stimulating experience that parallels the essential entertainment value of television.


  • Client: 3 Plus TV GmbH
  • Media: Website
  • Industry: Media
  • Market: Switzerland
  • Launch year: 2010
  • Technologies: PHP
  • CMS: Drupal
  • Project contact: Christian Richter