How do you transfer the liveliness and rich entertainment of television onto a flat website? We settled out to structure, design and develop the ideal TV channel website for the Swiss major 3+.
3+ is a leading Swiss television channel that broadcasts a number of popular series, blockbuster movies, documentaries, sport events and a few of 3+’s own productions, the most famous being “Bauer, ledig, sucht…,” a reality show that helps Swiss farmers get connected with potential wives.
The channel required a full re-design of their website to improve the presentation of their shows and consequently attract more visitors online. This also implied changing the underlying structure, logic and back-end to be able to handle massive amounts of content in a user-friendly way.
Spoiled Milk was chosen to complete this project.
The design phase was solved outside Switzerland in our Danish premises and one may argue that the new design has a touch of the Nordic light and simplistic tradition. Design of the ‘Programm’ shows was completed by 3+ themselves securing them the ideal schedule representation.
The choice for the back-end of the website ended up being Drupal, which proved capable of handling numerous templates and pages in an easy-to-handle manner.
Today, 3+ is equipped with an exciting, vibrant and visually stimulating experience that parallels the essential entertainment value of television.