When Médecins Sans Frontières / Doctors Without Borders’ Campaign for Access to Essential Medicines asked us to infuse their website with new energy and a new approach, the whole team got a chance to do some good as well as craft a robust site for dealing with highly diverse content.
While we’re admittedly not up to the challenge of addressing disease in the far reaches of the globe, we could sympathize with MSF’s dilemma for getting their message across to their varied stakeholder groups.
Press Releases, petitions, research and field reports; finding order in the chaos of content would require a unique collaborative effort between our disparate selves in Copenhagen, Zurich and Belgrade, and the client in Geneva.
Delving into the content and into the clients, many missions required a complete rethinking of the information architecture. Making the most of simplifying their content complexities called for a sophisticated design and technical implementation to support it.
With a large site that supports a wide variety of content and topics, the information architecture was a long, on-going discussion that ran into the development phases. Initial designs and the Drupal CMS solution had been greenlighted while the discussion for how to arrange and organize the content was still going on.
We settled on a design that enabled interactive views on the local navigation. After which we implemented what can only be described as our most complicated Drupal setup to date.
With a vastly simplified navigation and CMS, both visitors to the site and the client can get right to the heart of the matter and help make the world a healthier place.