Prager Dreifuss

We were requested to make an appealing web universe for a company normally consulting on issues such as “Insurance & Reinsurance”, “Litigation & Arbitration” and “Real Estate & Construction”. Our path combines striking visuals with tightly structured copy.

The Challenge

What started out with a typical briefing and winning the pitch round, quickly became the opportunity to blend our philosophy for design, usability and technology with a very different universe; the world of legal affairs.

Usually, lawyer web sites are incredibly boring, with visuals featuring paragraph icons, reception flowers or corporate buildings, poor photographs of the employees and poorly laid out text about taxation procedures.

Too often design is ignored as a crucial parameter for influencing people’s decisions and sustaining an image of progress, extroversion and awareness.

Our Solution

Our strategy for the project was to avoid avoidable complexity, keep the templates simple, add a nice visual look and feel, and on top focus on logical functionalities and clean structure.

We were supplied with astounding photographic material by the client and added a small tweak to the cut-out’s; more specifically, a thin, white line in the left side to level out the weighting.

This project builds on yet another back-end developed and fully customized using our in-house furnished Casein CMS allowing the client to edit all text, add new pages, manage user roles, etc.


  • Client: Prager Dreifuss AG
  • Media: Website
  • Industry: B2B
  • Market: Global
  • Launch year: 2009
  • Technologies: Ruby on Rails
  • CMS: Casein (Ruby on Rails)
  • Project contact: Frederik Cordes