Denmark will see a much anticipated election in less than 100 days. Spoiled Milk equipped the social-liberal party ‘Radikale’ with a web platform tailor-built for advancing their position in the parliament.
The Danish Social-Liberal Party (‘Radikale’) decided to have a dedicated election campaign website for the upcoming vote this Fall in order to steer political themes around current debates, present candidates and bring attention to their journey around Denmark.
Quite a few requirements have to be considered while planning and conceptualising an election campaign website: Target group, visual identity, core messages, content management flexibility, mobile accessibility, candidate profiles, etc.
The balancing act is maintaining a clean, simple, comprehensible approach while coming across with all the political content the party has to offer.
While incorporating the color palette of the party, Spoiled Milk settled for a headline carousel on the frontpage to allow the party to prioritise hot topics during the three weeks of political in-fight. Additionally, all content sections of the website have a feature box on the frontpage to allow for quick navigation.
Each section is framed to fit the content and the purpose – whether it’s presenting the core politics, browsing candidates, investigating the schedule for the Denmark tour, becoming a member of the party or reading up on latest news.
With the explosive growth of smartphones, we provided the website with a mobile version (last time we checked, ‘Radikale’ is the only political party in Denmark with mobile-optimized access), so you can check up on the party’s politics while in the voting booth.