First you take the leading tablet. Then you take a car brand on the move. Mix them together and you get: Skoda Clever magazine on the iPad.
dd com, a Zurich based communication agency, recently realized the client magazine “Clever” for SKODA Switzerland. It covers topics around general lifestyle and mobility and is published four times a year.
To keep up with the current demand for digital content especially on tablet computers, dd com looked for the technical know-how and best solution to publish the existing magazine and its content on the iPad.
The demand was clear: the thoughtfully designed magazine should not lose its aesthetic quality, should be easy to deliver to the iPad quarterly and the content and layouts of the digital magazine should be edited and styled by dd com themselves to get around complicated workflows with an external partner for the preparation of every new issue. Not an easy task.
Spoiled Milk proposed to introduce and school dd com on the use of the Adobe Digital Publishing Suite. The suite allows design and preparation of content within the industry standard layout software Adobe InDesign directly for the use on iPad. It also allows the creation of highly interactive navigation between the content and with additional tools from the suite, the designer can create interactive elements within the content specially for use on a touchscreen.
New issues can be published in a breeze directly from InDesign over the Adobe distribution service and downloaded by the end-user over the branded wrapper application.
Spoiled Milk introduced and consulted dd com on the suite to ensure the agency’s success in the design and concept of the digital magazine.