Sport1 – the leading German sports TV broadcaster – won the audio exploitation rights relating to the Bundesliga. This Spoiled Milk solution brings DFL radio to everyone – so far with 700,000+ downloads.
Sport1 a private German TV broadcaster has won the tender initiated by the Deutsche Fußball Liga (DFL) for the audio exploitation rights relating to the Bundesliga.
The package includes the national exploitation rights for web and mobile for all the matches of the 1st and 2nd Bundesliga in the German territory.
Sport1 decided to set up a new nation-wide digital sports radio with a focus on soccer. The service will be extended to other sports in a new 24/7 program.
Spoiled Milk, with its German unit being radio apps specialist since 2006, was asked to conceptualize, design and develop Android and iPhone apps for Sport1.fm.
Within only 12 weeks Spoiled Milk was able to deliver and release the apps to the audience.
In this very short timeframe, a wealth of features like live broadcasts, conference channels and detailed game information had to be unified into an app with a modern appeal and compelling usability. A process that could only be achieved thanks to Spoiled Milk‘s unique service portfolio.