Close to 100,000 fans on his Facebook – no doubt that this rapper is a popular one. We were equipped with the neat challenge of forming his online profile.

The Challenge

Stress is a hip-hop superstar in native Switzerland having released 6 albums and sold-out concerts all over Germany and France. Now two years after the initial launch, we’ve refreshed the original website to support the release of his new album “Renaissance II”.

Our Solution

The online profile came in a black suit, now traded for a white, with subtle rough visual elements and an easy-to-use Casein CMS to update tour dates, music, videos, blog and other dynamic features.

Stress is already an avid blogger, and we’ve therefore given it the main focus on the landing page along with upcoming concerts and more.

Along with the launch of the new website, we also orchestrated a heavy increase of traffic on popular social networking sites, incl. Facebook and Twitter, where Stress was able to connect with fans on a more personal level.


  • Client: Stress Music
  • Media: Website, Social Media
  • Industry: Media
  • Market: Global
  • Launch year: 2009
  • Technologies: Ruby on Rails, Casein
  • CMS: Casein (Ruby on Rails)
  • Achievements: 110,000+ Facebook community
  • Project contact: Christian Richter