Toys “R” Us App Store

Toys “R” Us Inc, founded in 1948, is a dedicated toy and juvenile-products retailer headquartered in Wayne, New Jersey, United States. The company operates more than 875 Toys “R” us and Babies “R” Us stores in US and more than 625 international Stores in 25 countries worldwide.

The Challenge

To build, customize and maintain a Tabeo-branded Kids’ Digital Experience ecosystem, for the Toys”R”Us set of tablet devices and other approved devices. The environment should  be compliant with the relevant territorial guideline around child protection on line (such as the Children’s Online Privacy Protection Act), it should have parental controls & virtual currency, and the app store should have a full suite of moderated content available tailored towards children.

Our Solution

Includes localized versions of the Eco-system across USA, Germany, Austria, Switzerland, UK, Spain, France; compliant with each territories specific regulations and languages; and hosted on a Robust Cloud Architecture.  We sourced content specifically for Toys”R”Us in close collaboration, tailored to each specific market. With integrations at Technical, Financial, Device and Presentation layers across many media types and multiple territories, we delivered a truly Global cross media Digital experience.

Info

  • Client: Toys “R” us – Delaware Inc.
  • Media: Android Native App / Launcher
  • Industry: Retail
  • Market: US & Europe
  • Launch Year: 2013
  • Technologies: Spoiled Milk App Store
  • Project contactFergal O’Callaghan